Media Writing

  • The Anatomy of A Message

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    Have you ever sent an email and immediately regretted it? Or worse, sent what you thought was a professional message only to have the relationship fall apart? Today I’m breaking down the exact 3-part formula I use to handle difficult conversations without damaging relationships. And yes, there’s a real example you can steal. Every professional

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  • How Would YOU Handle the Tylenol Crisis? A Strategic Guide to Crisis Communication

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    Imagine this: You’re sitting in the executive boardroom when the call comes in. The U.S. Food and Drug Administration is initiating a process to update the label for acetaminophen products, noting evidence that suggests a possible link between acetaminophen use during pregnancy and neurological conditions in children, such as autism and ADHD. It is worth

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  • Developing Highly Targeted Social Media Content

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    In today’s oversaturated digital landscape, standing out on social media has never been more challenging. What was once a relatively straightforward marketing channel has evolved into a complex ecosystem where generic content quickly disappears into the void. This evolution demands a fundamental shift in how brands approach their social media strategy, moving from broad, catch-all

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  • In a World of Me, Myself and I – Remember the Pareto Principle

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    80% of your content should focus on your audience. 20% of your content can spotlight your products/services. Most of us are familiar with the Pareto Principle, which states that 80% of outcomes come from 20% of causes. This principle has proven remarkably versatile across disciplines from economics to productivity management. When drafting your content plan,

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