Crisis Management

  • How Would YOU Handle the Tylenol Crisis? A Strategic Guide to Crisis Communication

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    Imagine this: You’re sitting in the executive boardroom when the call comes in. The U.S. Food and Drug Administration is initiating a process to update the label for acetaminophen products, noting evidence that suggests a possible link between acetaminophen use during pregnancy and neurological conditions in children, such as autism and ADHD. It is worth

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